Soapy Brushy Is An Innovative, Independent Car Wash Marketing Company.
Stop the random acts of marketing!
With over 20 years of car wash marketing (print/digital) and brand strategy experience, we are proud to help car wash operators significantly scale their businesses. We do this by creating and executing comprehensive, thoughtful and effective marketing plans.
Everything
But The Kitchen Sink
As the saying goes, we offer ‘everything but the kitchen sink’. But for us it really is true. We can do it all, and strive to be a one-stop-shop to help our operators be their very best.
Strategy
Built For Your Wash
We love crafting beautiful, smart, out-of-the-box ideas & strategies, focused on helping our operators meet their business goals.
Proud To Be
Fiercely Independent
We come with no hidden agendas or industry affiliations. We are not here to sell you wash equipment, chemical or technology. It’s our independent voice which allows us to give our operators honest and unbiased advice.
Our Team!
Our team brings with them more than 80 years of car wash, marketing, creative and strategy experience. We are proud to help our favourite operators create memorable car wash experiences for their customers.
Tim Walker
President/Founding Partner
Always creative and innovative, Tim has spent 20 years in the car wash industry advising and supporting great operators on every aspect of their business.
Coming from a marketing background, he can grasp the "big picture" and has the experience and network to help any car wash operator find success.
Paul Allison
Director of Operations/Partner
Paul wields an impressive combination of 25 years of client and project management experience in all aspects of website and application development, e-commerce, Search Engine Optimization, Email, Social, PPC and Affiliate marketing as well as Conversion Rate Optimization (CRO).
Paul’s passion drives him to utilize the most effective traffic-generating tactics to drive viewership to world-class websites and online applications.
Melissa Tucker
Project Manager
Melissa ensures that each project she oversees surpasses the client’s expectations in terms of both efficiency and quality. Additionally, she ensures that all projects are successfully executed within the defined scope, schedule, and budgetary constraints.
Melissa demonstrates exceptional proficiency in organizational skills and time management, consistently seeking opportunities to enhance operational effectiveness, optimize workflows, and guarantee client satisfaction.
Previously, she successfully established her own business including the development of a product line, supplier management, customer service administration, shipping coordination, and various other responsibilities, all undertaken independently.
Greg Gallo
Founding Partner
Greg has worked in event, sports, and XM for a long time. He has done work for clients and agencies of every size and type.
Ryan McIntyre
Founding Partner
Ryan has collaborated with some of the most prestigious companies in the world, including MLSE, Coca-Cola, Pepsi-Lipton, Ivanhoe Cambridge, and Fisherman's Friend.
Matt Irwin
Director of Finance/Founding Partner
Certified Public Accountant and Management Accountant, Matt is an expert in finance (CPA, CMA). He also has a boxing background, and at one time he was a provincial champion in five different provinces.
What People Are Saying
“Tim and his team have always provided us the ability to seek out our customers and encourage them to visit our car wash. His knowledge of the industry in invaluable.”
— Alcona Car Wash
“Not only have I been working closely with Tim for more than 15 years to manage our marketing and branding needs, I recommend him to all my clients as well!”
— Washlinks
“Soapy consistently provides us with the marketing and operations advice we need to help increase traffic to our site, and improve the efficiency of our operation.”